Houston, do you copy?

Houston, do you copy?

I saw Gravity yesterday, and if you did, you will doubtlessly notice how many times Clooney and Bullock desperately repeat the same words: “Houston, do you copy?” For a copywriter, its difficult to hear that without smiling. Yes, a bit of a stretch, but humor me.
Offering social media services to our clients, we’re looking for content writers. We get applications from individuals who have never, ever ‘written’ anything before. Not professionally, not personally. And they want to be ‘writers’. One asks: You have written for your own blog, of course?
The answer is a No.
And they want to be paid for writing!
Of course we will train you. Of course we will go through the exercises that acclimatise you to a brand. Of course we will equip you. But if you never ever wanted to write, if your soul is not inclined to writing, what is it that we train? You certainly don’t need experience in lifting your hand and accepting your monthly cheque, do you?