Blog

The lady most notable.

I can’t claim to have been knowledgeable about Jayalalitha but now that her life is being recounted I can’t help but notice one thing: she was born a remarkable individual. Maybe she won’t made a ding in the universe but she most certainly made a massive one in her corner of our world. To have […]

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30 June Given I have my own facebook JET page, I am a bonafide JET enthusiast, my first international flight with Jet, I think, calls for a blog post. Wallah, habibi, I’m on the 1:55 am Jet flight to Dubai. Jet has 6 flights every single day between Mumbai and Dubai, the most of any […]

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I hear ‘digital marketing’ tossed around the marketing corridors blithely. Being as it is a catch all for that entire phenomenon of marketing that includes social media, SEO, SEM, Email marketing, Inbound marketing etc., it is now collecting its own ecosystems of pundits who know better than you about what to do, and how not […]

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As it appears, the cost of installing a safety system that transmits LIVE data from an airborne plane is a mere US$100,000. It is a one time cost. It amounts to somewhere around 1% of the cost of an A320. Maybe 5% of the cost of a 777. Given the robust noises the aviation industry […]

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Thus speaks your consumer.

Every brand worth its name desperately wants to someday be part of a country’s lexicon at least if not its culture. VW take a bow … It may not be a bouquet but it certainly isn’t a brickbat.

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The old order passeth ….

New Doc 1.pdf

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Huh?

I posted (and it got tweeted) a hilariously outdated Birthday Greeting from a US restaurant …. The tweet got (gleefully?) retweeted. To what purpose, I wonder.

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Two weeks and 4 days AFTER my birthday, I get this wonderful offer from an American restaurant that: 1. I do not recall ever having been to while in the US 2. Does not have a branch in India.

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Maybe its Maybelline …..

I was reading in AdAge about the new L’Oreal US Marketing Chief, and while this has nothing to do with little brandarms in the little corner of Mumbai, I remember 6 years of working with L’Oreal at McCann in Mumbai. Rajan Narayan, now the very capable head of Quadrant, was the Account Director. And boy, […]

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Jabong. In my face. book?

Between the cookies on a site and the arrangements with other sites like Facebook, it is getting downright creepy. > > I perused the jabong.com site for shoes in the last week. Added a whole bunch to my cart. Removed a whole bunch and purchased just a couple. (Different story: one pair arrived, with the […]

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Q.E.D.

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Infographic found at: http://socialtimes.com/happens-google-minute-infographic_b201194 #google 

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Brand Loyalty?

Apparently GM has recalled an unprecedented number of vehicles and at an unprecedented cost. Apparently their vehicles have registered an unprecedented market share in the same time. Somewhere in this world of contradictions is the answer.  

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Amazing Amazon

So Amazon is pouring US$ 2 billion into India, the US$ 6 billion online market.Good news for the roughly 50 million Indians entering into the ‘workforce’ every year. 80% of which are, by official estimates, ‘unemployable’ because of the paucity of skills, training and education. Many of these are going to be just plain dragged […]

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Client summons us for the making of a website. They have the India exclusive dealership for a world-famous product, patented worldwide. The parent company has a giant, reputed international agency as its ‘Agency of Record’ and they recommended to the Indian chaps that they check out the cost of retaining the international agency’s Indian arm […]

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The Economic Times today

The new Netmagic data center in Bangalore launch ad – done by brandarms – out in the in the Economic Times, Bangalore issue.

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A rewarding week

The new Netmagic data center in Bangalore launch ad – done by brandarms – out in the in the Economic Times, all India issue.

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Um …. er ….. boo!

Corporate Dossier in The Times Of India this morning has an article, ‘Information Overload’ that mentions that a Google study showed that the higher the person in an organisation, the less likely they were to predict whether or not a product would do well. It also says that: ‘Economists carried a survey where it tasked […]

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Reaching for a miracle…

This week’s Economist’s cover story discusses President Barack Obama as ‘the man who could walk on water’ and is now ‘neck deep in it’. A clear reference to Jesus’ walking on water miracle, as the phrase has now come to mean a miraculous ability to do something. Certainly the earlier years of the Obama presidency […]

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Houston, do you copy?

I saw Gravity yesterday, and if you did, you will doubtlessly notice how many times Clooney and Bullock desperately repeat the same words: “Houston, do you copy?” For a copywriter, its difficult to hear that without smiling. Yes, a bit of a stretch, but humor me. Offering social media services to our clients, we’re looking […]

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