About Us
THIS, NOT THAT.





Yes, we're a very young agency. No we're not.

Between all of us we have 60 man years of experience. And that too, in some of the biggest agencies on earth. We know the drill of the task, the power of our craft and the indispensability of effectiveness. We are a full-service advertising agency. While we don't do PR, events, SEO (and SEM) and activations, we are allied with companies that specialise in them.

Our Philosophy

Big brand building without charging big fees. We're not cheap. We're not definitely not expensive. If you have cash to blow, blow it on a multinational agency. They need it.

Our Plan

Build the brand entrusted to us with maximum creativity, maximum effectiveness, and minimum expense.

WHO GOES HERE.

Alvin Saldanha

Alvin Saldanha

Founder
Chief Creative Officer

Brand fu built over 3 decades in advertising, working on some of the world's biggest brands, at JWT, Rediffusion DY&R, and the McCann Worldgroup. The buck starts here.

Latesh Keny

Latesh Keny

Executive Creative Director

Over 20 years in advertising, and an abolutely fabulous flair for expressing brands visually. Motorbike and nature enthusiast.

Ronak Shetty

Ronak Shetty

General Manager
Head Client Servicing

9 years in advertising, all with Alvin. Professionally center-forward and also a Manchester United devotee. Plays specifically to score. Great goal-keeper. Has never been red carded by a client.

Ibrahim Casubhoy

Ibrahim Casubhoy

CEO and Creative Head
Sudoku Communications

Abid Casubhoy

Abid Casubhoy

Sr. Marketing Executive
Sudoku Communications

Kamlesh Gaonkar

Kamlesh Gaonkar

Principal Web Designer Head - Graphics

A decade in advertising. Design ninja with web chops. Devoted to 6 year old Saumya. Will work as late as it takes. Super power: will produce breath-taking design even at an ungodly hour.

Dinar Pange

Dinar Pange

Senior Graphic Designer

A dozen years in advertising. Design-savvy, and devoted to 2 year old Sara. Sculpture afficionado who makes immaculate idols of his favourite deity.

Burhanuddin Ratlamwala

Burhan Ratlamwala

Senior Client Servicing

First year in advertising, Alvin's student in MBA school, and has already proved to be in possession of superior client servicing skills. Gallant towards just any volume of work, will accomplish it all with generosity and excellence.

Trisha Shetty

Trisha Shetty

Client Servicing

Trisha has just returned from a year at the Nottingham Trent University, after completing an MSc in Branding and Advertising. She loves to travel, and has covered a fair deal of Europe in the recent past.

Jitendra Gurav

Jitendra Gurav

Accelerator

Alvin's charioteer and armour-bearer. Very much part of brandarms...

Saurabh Pawar

Saurabh Pawar

Office Assistant

Our very own R2D2.